Understanding Ad Formats: Standard Sizes, Push Ads, Video, Interstitial, In-App Ads

In today's digital advertising landscape, there's an array of ad formats to choose from. But how do you know which one is best for your campaign? In this guide, we'll explore various ad formats, including standard sizes, push ads, video, interstitial, and in-app ads, and discuss their benefits and use cases. Let's dive in!

Standard Sizes

Standard ad sizes refer to the most common dimensions for display ads. The Interactive Advertising Bureau (IAB) has established guidelines for these sizes, which include:

  • Leaderboard (728x90): Typically placed at the top of a webpage, offering high visibility.
  • Medium Rectangle (300x250): Often found within content or in sidebars, providing good engagement.
  • Wide Skyscraper (160x600): Usually placed in sidebars, offering a large vertical ad space.
  • Large Rectangle (336x280): Similar to the medium rectangle but with more ad space, allowing for richer creatives.


  • Standard sizes are widely accepted and easy to implement.
  • They provide good visibility and engagement for advertisers.

Push Ads

Push ads are notifications that appear on a user's device, even when they're not actively using the app or website. These ads resemble typical app notifications, making them less intrusive and more likely to be clicked on by users.


  • High engagement rates, as users often interact with notifications.
  • Less intrusive compared to other ad formats.
  • Target users even when they're not on your website or app.

Video Ads

Video ads are a highly engaging ad format that uses video content to capture the user's attention. These ads can be displayed in various ways, such as pre-roll (before video content), mid-roll (during video content), or post-roll (after video content) on platforms like YouTube and social media sites.


  • Highly engaging and attention-grabbing format.
  • Allows for storytelling and showcasing product features.
  • Can lead to higher conversion rates when executed well.

Interstitial Ads

Interstitial ads are full-screen ads that appear between content, such as during a transition from one page to another or between levels in a mobile game. These ads typically include a close button, allowing users to dismiss them if they're not interested.


  • High visibility due to full-screen format.
  • Can drive high engagement and conversion rates.
  • Opportunity for rich media and interactive elements.

In-App Ads

In-app ads are advertisements displayed within a mobile app, targeting users while they're actively engaged with the app. There are various formats for in-app ads, such as banners, video, native ads, and interstitials.


  • High user engagement, as ads appear within the context of app usage.
  • Ability to target users based on app categories and interests.
  • Can leverage device-specific features for a more interactive experience.

Choosing the Right Ad Format for Your Campaign

Selecting the best ad format for your campaign depends on your objectives, target audience, and available resources. Here are some tips to help you make the right decision:

1. Align with your objectives: Consider your campaign goals, such as increasing brand awareness, driving traffic, or generating leads. Choose an ad format that best supports these objectives.

2. Know your target audience: Understand your audience's preferences, behavior, and the platforms they use. Select ad formats that are likely to resonate with them and provide a seamless user experience.

3. Test and optimize: Monitor your campaigns, analyze their performance, and optimize your ad formats based on the results. Don't be afraid to experiment and iterate to find the most effective formats for your goals.

In conclusion, familiarizing yourself with various ad formats is crucial for creating successful ad campaigns. By considering your objectives, target audience, and resources, you can select the right formats to maximize engagement and achieve your goals.